Analytics & Tracking
SEO Analytics, GA4 & Tracking
Good SEO decisions depend on reliable data. I help identify tracking gaps and connect search activity with meaningful website actions.
Measurement areas
GA4 auditing
Property structure, data streams, enhanced measurement, conversions, referral exclusions and data quality.
Google Tag Manager
Tags, triggers, variables, event naming, debugging and controlled deployment.
Search Console
Queries, pages, indexing, sitemaps, Core Web Vitals and search-performance investigation.
Conversion tracking
Contact submissions, important CTA clicks, outbound profile visits and service enquiries.
Reporting
Looker Studio dashboards that focus on decisions and outcomes rather than decorative charts.
Data workflows
UTM governance, BigQuery, SQL and automation for deeper analysis where the project requires it.
Measure what supports a decision
More events do not automatically create better analytics. The useful setup captures actions tied to a clear question, verifies that they fire correctly and documents how the data should be interpreted.
Can you trust your current data?
Start with an audit of the existing GA4, GTM and Search Console setup.